We are delighted to welcome Djamel Ighil to the Boscoville team. Boscoville teamteam as Strategic Advisor, Digital Products and Marketing!

His arrival marks an important turning point for the organization; the position he occupies was conceived and created in response to needs for visibility, technological development and brand awareness. In this way, Djamel will contribute to structuring a sustainable and innovative digital approach in line with Boscoville’s strategic orientations and social mission.

A rich history with great social impact

Djamel studied communications, then strategic marketing, before specializing in digital transformation. He has also completed several continuing education courses in a variety of fields, includingUX, branding,analytics andartificial intelligence. The richness of his background has enabled him to develop a fine strategic understanding of digital issues.

On the professional side, Djamel began his career in communications agencies, before becoming a marketing consultant for NPOs, growth companies and public institutions. He also co-founded an agency and held the position of Vice-President, Strategies and Innovations.

Whatever the assignment, Djamel’s mission is always the same: to help teams better understand their audiences and equip themselves with the right strategies to communicate more effectively.

A strategic ally for Boscoville

Djamel sees his role at Boscoville as a unique opportunity to actively contribute todigital innovation and develop tools that are sustainable, scalable and rooted in the organization’s social mission.

He also wants to pass on his expertise to the next generation of digital strategists, and support the emergence of promising projects, always in a spirit of collaboration and openness.

A rigorous approach

Among the advice that has inspired him over the years, Djamel particularly remembers this one: ” Work with your heart, but think with your head.

It’s a maxim that guides his day-to-day approach, and helps him stay on course between empathy, rigor and vision.

And it’s perhaps this balance that enables him to deliver punch lines right in the middle of a meeting. Because timing is all about precision and understanding!

Inconsistent radar

Djamel’s strength – his secret superpower – is his infallible flair for instantly detecting weak points and loopholes in a strategy or message.

At the brainstorming stage, this quality is particularly valuable, enabling him to refine ideas, structure thinking and ensure coherence.

A final word

In conclusion, Djamel sums up his enthusiasm at the prospect of joining the team as follows: ” What drives me is moving forward with people who are passionate, curious and genuine. At Boscoville, I found it all. ”

Welcome to Boscoville, Djamel! We look forward to working together to build an innovative digital future for young people.

Written by Yvan S. Gosselin