{"id":16777,"date":"2025-08-27T15:07:53","date_gmt":"2025-08-27T19:07:53","guid":{"rendered":"https:\/\/boscoville.wpenginepowered.com\/en\/news\/new-member-djamel-ighil-strategic-advisor-digital-products-and-marketing\/"},"modified":"2025-09-22T11:22:22","modified_gmt":"2025-09-22T15:22:22","slug":"new-member-djamel-ighil-strategic-advisor-digital-products-and-marketing","status":"publish","type":"post","link":"https:\/\/www.boscoville.ca\/en\/news\/new-member-djamel-ighil-strategic-advisor-digital-products-and-marketing\/","title":{"rendered":"New member: Djamel Ighil, Strategic Advisor, Digital Products and Marketing"},"content":{"rendered":"\n<p><\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913-683x1024.jpg\" alt=\"\" class=\"wp-image-16747 size-full\" title=\"\" srcset=\"https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913-683x1024.jpg 683w, https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913-200x300.jpg 200w, https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913-768x1152.jpg 768w, https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913-1024x1536.jpg 1024w, https:\/\/www.boscoville.ca\/wp-content\/uploads\/2025\/08\/2025-BOSCOVILLE_2913.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>We are delighted to welcome Djamel Ighil to the Boscoville team. <strong><a href=\"http:\/\/boscoville.ca\" target=\"_blank\" rel=\"noreferrer noopener\">Boscoville team<\/a><\/strong>team as Strategic Advisor, Digital Products and Marketing!  <\/p>\n\n\n\n<p>His arrival marks an important turning point for the organization; the position he occupies was conceived and created in response to needs for <strong>visibility<\/strong>, <strong>technological development<\/strong> and <strong>brand awareness<\/strong>. In this way, Djamel will contribute to structuring a <strong>sustainable <\/strong>and <strong>innovative <\/strong>digital approach in line with Boscoville&#8217;s strategic orientations and social mission.  <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/djamel-ighil\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">A rich history with great <strong>social<\/strong> <strong>impact<\/strong> <\/h2>\n\n<p>Djamel studied <strong>communications<\/strong>, then <strong>strategic marketing<\/strong>, before specializing in<strong> digital transformation<\/strong>. He has also completed several continuing education courses in a variety of fields, including<strong>UX<\/strong>, <strong>branding<\/strong>,<strong>analytics<\/strong> and<strong>artificial intelligence<\/strong>. The richness of his background has enabled him to develop a fine strategic understanding of digital issues.  <\/p>\n\n<p>On the professional side, Djamel began his career in communications agencies, before becoming a marketing consultant for NPOs, growth companies and public institutions. He also <strong>co-founded <\/strong>an <strong>agency <\/strong>and held the position of Vice-President, Strategies and Innovations.  <\/p>\n\n<p>Whatever the assignment, Djamel&#8217;s mission is always the same: to <em>help teams better understand their audiences and equip themselves with the right strategies to communicate more effectively<\/em>.  <\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">A <strong>strategic<\/strong> ally for Boscoville<\/h2>\n\n<p>Djamel sees his role at <strong>Boscoville<\/strong> as a unique opportunity to actively contribute to<strong>digital innovation<\/strong> and develop tools that are sustainable, scalable and rooted in the organization&#8217;s social mission.  <\/p>\n\n<p>He also wants to pass on his expertise to the next generation of<strong> digital strategists<\/strong>, and support the emergence of promising projects, always in a spirit of collaboration and openness.  <\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">A rigorous <strong>approach<\/strong><\/h2>\n\n<p>Among the advice that has inspired him over the years, Djamel particularly remembers this one: &#8221; <em>Work with your heart, but think with your head.<\/em><em> <\/em>&#8221;  <\/p>\n\n<p>It&#8217;s a maxim that guides his day-to-day approach, and helps him stay on course between <strong>empathy<\/strong>, <strong>rigor <\/strong>and <strong>vision<\/strong>.  <\/p>\n\n<p>And it&#8217;s perhaps this balance that enables him to deliver <em>punch lines<\/em> right in the middle of a meeting. Because <em>timing<\/em> is all about <strong>precision <\/strong>and <strong>understanding<\/strong>!  <\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Inconsistent<\/strong> radar<\/h2>\n\n<p>Djamel&#8217;s strength &#8211; his secret superpower &#8211; is his<strong> infallible flair<\/strong> for instantly detecting weak points and loopholes in a strategy or message.  <\/p>\n\n<p>At the <em>brainstorming<\/em> stage, this quality is particularly valuable, enabling him to refine ideas, structure thinking and ensure coherence.  <\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">A final <strong>word <\/strong><\/h2>\n\n<p>In conclusion, Djamel sums up his enthusiasm at the prospect of joining the team as follows: &#8221; <em>What drives me is moving forward with people who are passionate, curious and genuine. At Boscoville, I found it all<\/em>. &#8221;  <\/p>\n\n<p>Welcome to Boscoville, Djamel! We look forward to working together to build an <strong>innovative digital future<\/strong> for young people.  <\/p>\n\n<p><\/p>\n\n<p class=\"has-text-align-center\">Written by Yvan S. Gosselin  <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rich history with great social impact Djamel studied communications, then strategic marketing, before specializing in digital transformation. He has also completed several continuing education courses in a variety of fields, includingUX, branding,analytics andartificial intelligence. The richness of his background has enabled him to develop a fine strategic understanding of digital issues. On the professional&hellip;<\/p>\n","protected":false},"author":16,"featured_media":16705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[133],"tags":[137,136],"class_list":["post-16777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-corpo-en","tag-new-member"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/posts\/16777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/comments?post=16777"}],"version-history":[{"count":0,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/posts\/16777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/media\/16705"}],"wp:attachment":[{"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/media?parent=16777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/categories?post=16777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boscoville.ca\/en\/wp-json\/wp\/v2\/tags?post=16777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}